The 'in the Company of Coaches' website has been updated to reflect the overall idea that we are following.

The bios of the three principal coaches have been changed to reflect the culture requirements of large organisations instead of having a 'flowery, feel good' paragraph. There are now short but succinct paragraphs telling what we do

I feel that Coaching as a profession is required to focus on the ROI (return on investment). It is OK to charge $1000 if the return the organisation gets back from that investment is more than the investment. Organisations are happy to pay, what is generally considered, huge salaries to their top execs but what is usually not mentioned is that, the return from those execs is usually worth a great deal more. Lets face it, you wouldn't pay $1500 for a TV that needed a repair man to adjust every day at $100 a visit. The return on the investment is just not worth it. Organisations work along the same lines. Sure, we sometimes buy a TV that breaks down, sure, organisations sometimes hire a bum exec but no one likes to lose money.

This article has gone off the subject a little but, hey, its interesting!!!!